Spring It On: Springboard Marketing

Spy vs SpyFu: Track Your Competitors' Search Performance

Feeling nostalgic for Spy vs Spy? Instead of running to purchase the latest MAD magazine, don a black or white outfit and go on a sleuthing adventure of your own.  All you need is your competitor's domain name and a visit to an online offering known as SpyFu.

Web Marketing: Why Use Landing Pages?

Because if you're not, you're probably losing customers. A recent post on Hubspot’s Internet Marketing Blog, “4 Simple Ways to Integrate Analytics into Your Daily Internet Marketing Efforts,” offers tips to help you determine the effectiveness of your online marketing efforts. One of them, “Check out your landing page analytics and work on your conversion paths” is worth exploring.

Cutting-Edge Marketing: Adapt or Die

Earlier this week the founder of IT managed services firm Data Balance, forwarded the following quote to us. It came from Doug Van Dyke, an executive coach (and more) who writes about business leadership.

Do Keyword Meta Tags Count in Search?

One thing almost all companies have in common is the desire to rank well in search engines. There are a number of things that can be done to optimize a website or blog for search, and one that is mentioned occasionally is adding keyword meta tags to your code.