Spring It On: Springboard Marketing

How to Thwart a Social Media Attack by Employees

A recent article about a Facebook post from an employee of the Pittsburgh Pirates caught our attention. In the article, one of the team’s pierogi mascots, frustrated with yet another losing season, commented on the recent announcement of the extension of contracts by those he viewed responsible for the team’s poor performance.

Put Your Email Marketing Efforts on Steroids

Tyler Gams in his recent blog Email Marketing 2.0 brought up some great points for small business owners using email as part of their marketing strategy.

Are Your Competitors Integrating Social Media with Other Marketing Tactics?

Marketing Sherpa has released a chart illustrating how B2B companies are integrating social media efforts with their offline and online marketing efforts.

Foursquare Basics: Localized App and National Holiday

In case you missed it, Friday April 16^th was Foursquare Day. While not technically a national holiday (banks were open, mail was delivered), there were celebrations and special offers in some very major metropolitan areas such as New York, Miami, Atlanta and the place where the whole idea began…Tampa Bay.

Cutting-Edge Marketing: Adapt or Die

Earlier this week the founder of IT managed services firm Data Balance, forwarded the following quote to us. It came from Doug Van Dyke, an executive coach (and more) who writes about business leadership.

Guidelines for Creating a Social Media Policy

 
If you need help creating a social media policy for your organization, download a free copy of our Guidelines for Creating a Social Media Policy. It includes an overview of best practices and a checklist of topics that your policy should include. Also, SocialMediaGovernance.com has over 80 examples of social media policies ranging from basic to detailed, including nonprofit examples.

Building Fans for Your Business on Facebook

Earlier this week, we tweeted about a Chas Edwards' blog post that reviewed an incredibly creative use of Facebook by Jelly Belly.

5 Ways to Avoid Social Media Fatigue

 

Does this picture look like your brain on social media? You may have social media fatigue. Here are a few steps you can take to get on the road to recovery.

2010 B2B Marketing Trends

A few weeks ago I got a call from a client who is ready to create this year’s annual report. We’ve been handling this work for the last few years and the organization has typically opted for a pretty traditional print format.

Tools for Monitoring Your Business Reputation and Brand Online

Remember the old saying – “Just because you’re paranoid doesn’t mean people aren’t talking about you.”