Spring It On: Springboard Marketing

Cutting-Edge Marketing: Adapt or Die

Earlier this week the founder of IT managed services firm Data Balance, forwarded the following quote to us. It came from Doug Van Dyke, an executive coach (and more) who writes about business leadership.

Guidelines for Creating a Social Media Policy

 
If you need help creating a social media policy for your organization, download a free copy of our Guidelines for Creating a Social Media Policy. It includes an overview of best practices and a checklist of topics that your policy should include. Also, SocialMediaGovernance.com has over 80 examples of social media policies ranging from basic to detailed, including nonprofit examples.

Fear Factor: Are Your Competitors Better at Marketing?

Did that headline capture your attention? It was meant to. Tapping anxiety in marketing is a popular tactic these days for one simple reason: human nature.

Studies show that we’ll go farther to alleviate a pain than we will to pursue a pleasure. So companies have realized that if they identify prospects’ worries, they may be more successful in swaying a purchasing decision. Will this strategy work for you, and if so, how should you use it? Let’s look at an example.

Building Fans for Your Business on Facebook

Earlier this week, we tweeted about a Chas Edwards' blog post that reviewed an incredibly creative use of Facebook by Jelly Belly.

5 Ways to Avoid Social Media Fatigue

 

Does this picture look like your brain on social media? You may have social media fatigue. Here are a few steps you can take to get on the road to recovery.

2010 B2B Marketing Trends

A few weeks ago I got a call from a client who is ready to create this year’s annual report. We’ve been handling this work for the last few years and the organization has typically opted for a pretty traditional print format.

Tools for Monitoring Your Business Reputation and Brand Online

Remember the old saying – “Just because you’re paranoid doesn’t mean people aren’t talking about you.”

Social Media for Beginners

by Susan Croudace

 

This weekend I found myself explaining Social Media to my 83-year-old mother. It wasn’t as difficult as I thought it might be considering that this is the woman who only last year began using a debit card.

Social Media and Legal Issues: Crafting a Social Media Policy

Because social media’s mass appeal is a relatively new phenomenon, legal questions surround it: How much responsibility do businesses have for employee activity? What happens if an employee violates another organization’s copyright?

Do Keyword Meta Tags Count in Search?

One thing almost all companies have in common is the desire to rank well in search engines. There are a number of things that can be done to optimize a website or blog for search, and one that is mentioned occasionally is adding keyword meta tags to your code.