In case you missed it, Friday April 16thwasFoursquare Day. While not technically a national holiday (banks were open, mail was delivered), there were celebrations and special offers in some very major metropolitan areas such as New York, Miami, Atlanta and the place where the whole idea began…Tampa Bay.
Earlier this week the founder of IT managed services firm Data Balance, forwarded the following quote to us. It came from Doug Van Dyke, an executive coach (and more) who writes about business leadership.
by Susan Croudace A previous blog post covered a few SMS sins that should be
avoided when launching a Mobile Marketing text campaign. To counter them, here
are a few ways to make the most of your SMS efforts.
SMS – Short Message Service – (aka text messaging) is the most widely used platform for Mobile Marketing according to Gartner. Should it be included in your B2B marketing plan?
I have no wish to dress myself up as the Stacy London (What Not to Wear) of SMS, but I do think that you’d be well advised to kick some of these SMS sins out of your Mobile Marketing closet.
