Spring It On: Springboard Marketing

Put Your Email Marketing Efforts on Steroids

Tyler Gams in his recent blog Email Marketing 2.0 brought up some great points for small business owners using email as part of their marketing strategy.

Web Marketing: Why Use Landing Pages?

Because if you're not, you're probably losing customers. A recent post on Hubspot’s Internet Marketing Blog, “4 Simple Ways to Integrate Analytics into Your Daily Internet Marketing Efforts,” offers tips to help you determine the effectiveness of your online marketing efforts. One of them, “Check out your landing page analytics and work on your conversion paths” is worth exploring.

2010 B2B Marketing Trends

A few weeks ago I got a call from a client who is ready to create this year’s annual report. We’ve been handling this work for the last few years and the organization has typically opted for a pretty traditional print format.

Email Marketing: Are Email Open Rate Metrics Trustworthy?

We’re frequently asked what email open rates actually represent. Do they accurately measure who has read your email marketing campaigns? The short answer is “No.” A more definitive answer begins with “Not really …”