Spring It On: Springboard Marketing

What’s the Difference Between a Brand and a Tagline?

by Susan Croudace

I was flipping channels a few days ago and came across the Ellen Degeneres show. Ellen was playing one of her games, "Know or Go," with cast members from Jersey Shore. The subject was (of course) New Jersey.

Managing Brand Consistency across Social Media Channels

Most companies have realized that they need a social media presence, and many have decided to delegate social networking efforts to younger staff members who are more comfortable with Twitter, Facebook, LinkedIn, etc. It’s not a bad strategy, but one that needs to be managed.