Put Your Email Marketing Efforts on Steroids

Tyler Gams in his recent blog Email Marketing 2.0 brought up some great points for small business owners using email as part of their marketing strategy.

Tyler offers five best practices to make the shift to email marketing 2.0.  Here’s a brief rundown of his suggestions followed by things we would add to the list for successful email outreach.

 

·     Track your customers’ activity. Know who filled out forms, opened your emails, clicked links and eventually bought your product.

·     Use reporting information to help you create messages targeted specifically to your customer.

·     Create valuable content that offers plenty of helpful information about your products or services.

·     Invest in a system that automates follow-up.

·     Segment your email list based on customer type or customer activity.

 

Our additions:

·     Personalize your messages whenever possible – not just with content, but by name. You can do this in the subject line and also in the body of the email.

·     Enable social sharing – A recent Marketing Sherpa study revealed that email marketing messages that included social sharing options increased the reach of that content by 24.3% on average.  

·     Research the best time of day to send your emails based on recipients likelihood to take action on them.  There’s plenty of generic information out there about the best day/time to send email  – however, nothing can beat analyzing your own email performance metrics. You may find that different types of emails get different response rates depending on weekday and time of day they’re sent.