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Are Your Competitors Integrating Social Media with Other Marketing Tactics?

Marketing Sherpa has released a chart illustrating how B2B companies are integrating social media efforts with their offline and online marketing efforts.

In summary:

  • 51% integrate social media with both online and offline tactics.
  • 31% integrate social media with online tactics only.
  • 16% do not integrate social media with other marketing tactics.
  • 2% of companies integrate social meda with offline tactics only.

For more information read the MarketingSherpa article or download the free Executive Summary from MarketingSherpa's Social Marketing ROAD Map Handbook.

Posted in Marketing Strategy/Planning, Social Media Marketing |

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