Spy vs SpyFu: Track Your Competitors' Search Performance

Feeling nostalgic for Spy vs Spy? Instead of running to purchase the latest MAD magazine, don a black or white outfit and go on a sleuthing adventure of your own.  All you need is your competitor's domain name and a visit to an online offering known as SpyFu.

SpyFu can give you all kinds of information about your competitor's search performance including:

• Paid Keywords
• Top Ad Competitors
• Top Organic Keywords
• Top Organic Competitors

Through SpyFu you can also:

• Discover your competitor's daily AdWords budget
• Measure your competitor's organic search performance
• View actual ads placed
• Access free Top 100 Lists such as the Top 100 Keywords with Highest Cost Per Click

The items listed above are free, although SpyFu encourages participation in its paid subscription plan, which yields more advanced analytics. A large percentage of SpyFu's Top 100 lists (mentioned above) are available only to premium subscribers. Regardless, SpyFu's free reports are impressive.

Comments

[Sidra Condron, SpyFu]

Thanks for including us in your review of marketing resources. It looks like you got a good flyover view of SpyFu. If you'd like to explore any specifics like our newest SEO indicators and why we rank "Ten Best Paid Keywords" the way we do, let me know.